An independent automotive-culture publication documenting Southern California's hot rods, custom cars, builders, women, photography, events, places and stories — with room for exceptional work beyond Southern California when it belongs in the conversation.
Publisher / Editor
Founder, Publisher & Editor — LA Calendar Girls
Ivonne Alfaro directs editorial selection, publication development, reporting priorities and field coverage for LA Calendar Girls.
Editorial approach
We document the people, craft, machines and places that give automotive culture its character. Original reporting, direct participation and primary sources are preferred. Contemporary profiles require appropriate consent and image rights. Paid partnerships do not purchase editorial conclusions or favorable coverage.
Explore automotive stories · Meet builders and specialty shops · Follow Southern California automotive events
SEMA Show 2026 coverage
LA Calendar Girls is preparing editorial coverage of the 2026 SEMA Show focused on builders, specialty automotive businesses, vehicles, products, industry people and Southern California connections. Planned formats include written reporting, still photography, interviews and video, subject to event and exhibitor permissions.
Collaborate
Founding Shop Showcase
We're testing a small paid visibility package for SoCal independent hot-rod, custom and classic-car shops — the Founding Shop Showcase, at an exploratory test price of $150. This is a test price to see if this is worth doing, not an established market rate, and it doesn't include a directory listing, permanent placement, category exclusivity, or any traffic guarantee. If you run a shop and want to be part of the first test cohort, reach out below.